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Google strives to enlighten with new search tool

 

SAN FRANCISCO (AP) — Google is introducing a new tool, designed to make its search engine smarter.The new feature debuting Wednesday draws from a Google-built database of more than 500 million people, places and commonly requested things to provide a summary of vital information alongside the main search results.Google Inc. spent the past two years poring through online encyclopedia Wikipedia, the CIA Factbook and other sources to expand a database of 12 million items that it picked up as part of its 2010 acquisition of Metaweb.The information warehouse, which Google calls a “Knowledge Graph,” is an attempt by the Internet’s dominant search engine to provide answers as quickly and concisely as possible so users don’t have to sift through a hodgepodge of Web links displayed on the main results page.The nuggets of information will appear in boxes to the right of the main search results. Google will gradually roll out the feature to its logged-in users in the U.S.

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Posted on May 15, 2012 // by Ruby Flinn No Comments »
Tags: Tool

High Tech for Restaurant Franchises at the National Restaurant Association Show

Success in today’s dining industry is as much about technology as it is about great food, according to the exhibitors at this year’s National Restaurant Association industry expo.

Blue MauMau is reporting that the recent NRA show featured a range of new technologies for independent and chain restaurateurs. From equipment that reduces operating costs to computerized inventory/ordering platforms to business intelligence technologies, the majority the showcased solutions were designed to target productivity and/or the dining experience.

Some of the most talked about technologies included computer-based POS systems with networking capabilities that enable them to interact with other applications.

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Posted on May 07, 2012 // by Ruby Flinn No Comments »

Small Biz Resource Tip: Zite

Keeping up on current trends and events is crucial to the health of your business, but who has time to read all the great articles circulating on the Web? Zite is a free app that allows you to gather articles into an online magazine tailored just for you. Zite evaluates the most popular articles on the Web, then meshes those with your own online activities (for example, articles you share with friends and colleagues) to  serve up the magazine content that fits your interests and deliver it directly to your iPhone or iPad. Bonus: The more you share and tweet, the better Zite gets to know your interests, so it can personalize your content even more.



Posted on Apr 14, 2012 // by Ruby Flinn No Comments »
Tags: Zite

Demand for storm-related businesses increasing

NASHVILLE — Bad weather means good business for some entrepreneurs in Middle Tennessee. The area was hit with tornadoes in late February that were followed by severe storms, golf-ball size hail and more tornadoes. Afterward, National Storm Shelters in Smyrna couldn’t answer phone lines quick enough. Meanwhile, waiting rooms at Lyk-Nu Collision Centers in Donelson and Lebanon were full as customers waited to get their cars repaired. Business owners told The Nashville Ledger that demand rose sharply for their services after the storms pounded the state. And with national weather forecasters predicting the South will see more severe weather than usual over the next couple of years, demand is increasing for storm-related services. Farm Bureau Insurance of Tennessee spokesman Dan Batey says storm-related insurance claims in the state were more than $1 billion last year and the recent storms will create about $90 million. “I’d call that one heck of a stimulus package (for businesses helping storm victims),” Batey said. Some of t

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Posted on Apr 08, 2012 // by Ruby Flinn No Comments »

Why businesses aren’t making the most of QR codes

Quick Response (QR) codes have become an increasingly common element of the marketing and retail signs. They usually appear as a square pixilation and enable smartphone-equipped consumers to quickly access value-added brand content.

But according to Scott Wilson, founder and CEO of RankHigher.ca, a Burlington, Ont.-based internet marketing and SEO firm, many companies aren’t using QR codes properly — and as a result, they’re leaving significant amounts of marketing ROI on the table.

“QR codes used the right way can be a fantastic marketing tool,” says Wilson. “Wouldn’t it be great to be able to track your web traffic directly back to that beer coaster in the restaurant or the coupon you mass mailed to thousands of homes? That’s vital information for any marketer.

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Posted on Apr 03, 2012 // by Ruby Flinn No Comments »

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