Vision launched scheduled commercial flights in Atlanta last year and flies nonstop between Hartsfield-Jackson International and Louisville, Destin and Gulfport.
Starting June 1, the airline will also market flights that connect through Destin to other cities including Chattanooga; Ft. Lauderdale; Ft. Myers/Punta Gorda; Knoxville; Lafayette, La.; Las Vegas; Little Rock; Orlando Sanford; Savannah; St. Louis; and St. Petersburg.
Although Atlanta-based Delta Air Lines and Southwest-owned AirTran Airways have Atlanta hubs with a broad array of nonstop flights, Vision hopes to attract vacationers with connections through Destin. As an example of fares, a Vision executive said it will charge about $199 each way for Atlanta-Las Vegas flights via Destin.
“Our model wasn’t to be a business traveler airline as much as a leisure traveler airline,” Vision chief operating officer David Meers said. By collecting travelers headed to various destinations, “now we have 13 different ways to fill a flight, versus just one way to fill a flight.”
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